Traveling Day

Everything in hoteliering is dynamic. The practices of yesterday are no longer relevant today.

Back in the past, accommodation businesses wouldn’t bother to dig deeper and gain insights into their potential guests’ preferences. But not anymore.

Over the last decade, hotels are inclining toward data-driven and psychological approaches.

One such aspect of hoteliering is “understanding the guest journey”. And in this piece of article, I am getting down to the brass tacks and help you have clarity around this subject.

What is Guest Journey?

A guest journey can be defined as a collection of events that starts and goes beyond the physical walls of the hotel.

Typically, these events are considered only when there’s an interaction between the guest and the hotel. However, that is not true anymore. A guest’s journey starts way before someone tries to reach out to the hotel.

Understanding the Different Stages of Hotel Guest Journey

In recent times, migration or long travel journeys have become quite common among youth. They look for better educational institutes, workplaces, and travel opportunities, even if it means shifting away from home.

And these migrations, whether they are interstate or international, can cost a fortune. For the start, you require a suitable and affordable place for a long or permanent stay. 

And for such cases, aparthotels suffice all the needs.

Aparthotel (the ship name for apartment and hotel) provides such guests a comprehensive package that includes all the services required for stays of months or years, say kitchen, laundry, etc.

The best part is that the cost of staying at aparthotels can be often 25-30% lesser than staying at hotels. 

Because of these factors, aparthotels are making an important place in the hospitality industry and their scope is going to increase in the coming times.

To take the real benefit

Hotel sales is one of the most daunting aspects, isn’t it?

Most sales professionals always find it frustrating when closing a lead takes forever.

But it doesn’t have to be this way. Every hotel, irrespective of its shape and size, can speed up its sales cycle.

You just need to spare some time to understand your current process, implement certain steps, and voila!

I know…I know. It isn’t as easy as ABC! But it’s not something you can’t achieve.

Without further ado, let’s dive right into the topic, understand everything about it, and come up with strategies to speed up your hotel sales cycle.

What Is a Hotel’s Sales Cycle?

Generally, a hotel sales cycle is a process of turning a lead into a guest. However, this process is repeatable and tactical and involves everything from the first touchpoint to building strong relationships with the guests.

To put it simply,

“Following the passion” and “traveling the world”, these two things have a huge fan base.

But among these, there is only one winner.

Traveling it is, of course!

Just kidding. (Not really!)

Well, I didn’t know that traveling was winning in such a dramatic way till I recently talked with two of my colleagues, Shreeya and Harshajit.

They were exploring these beautiful accommodations on the internet and told me how they wanted to visit all these places to experience amazing stays there.

Now, I am an amateur when it comes to traveling (thanks to my parents), so I stayed quiet.

But I noticed one thing that was the highlight of their conversation – “Hostels are better than other accommodations! They provide real, raw, and a comfortable experience with the added magic of crazy fun.”

And I decided to dig into this remark a bit more. 

So here in this blog,