Google has always been a powerful tool for accommodation providers to make travellers aware of their business and win bookings from all over the world. A sound search engine optimisation and content strategy is a great start to ensure your website receives plenty of regular visitors and conversions.
However, Google Hotel Ads is a way for your property to stand out amongst the crowd, gain an edge over your closest competitors, and ensure travellers aren’t skipping over or missing your offers. While you have dabbled in paid advertising before, this tool may be something you haven’t tried yet.
So what exactly is it and how does it work? This blog will tell you everything you need to know about Google Hotel Ads.
What is Google Hotel Ads?
Google Hotel Ads (GHA) is a paid tool that allows your property to display your live rates and availability to travellers searching for
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