As one of the most popular tourist destinations in Australia, Queensland’s Gold Coast has more than its fair share of high-end luxury hotels peering over its pristine sandy shores.
Given the popularity of the region, travellers are presented with a sea of choice when seeking out a quality experiential stay on the Gold Coast with the intimate, personalised hospitality that boutique hotels are known for. And while most boutique hotels are small and quaint, everything is super-sized on the Gold Coast, with the typical ‘boutique hotel’ likely to look a little different and taller around these parts.
Join us as we take a look at some of the best boutique hotels on offer for visitors to the Gold Coast.
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Best boutique hotels in Surfers Paradise
Surfers Paradise is the most popular of all the areas on the Gold Coast, and it shows with excellent accommodation of all varieties on offer.
With no shortage of things to do in Surfers Paradise (or “Surfers” as it is commonly known by locals), consistently excellent beach-worthy weather, and a host of amazing eateries, bars, and restaurants on offer, Surfers is a fantastic place to make some truly epic memories and rekindle relationships with friends and loved ones.
Travellers searching for the boutique hotel experience in Surfers Paradise will likely consider these premium, boutique luxury beachfront properties:
LITTLE HOTELIER TOP TIP : When promoting your property, consider your ideal guest type – are they luxury travellers, younger people, families, retirees etc? Understanding your audience and engaging with relevant messaging is key to standing out from the crowd.
Best boutique hotels in Broadbeach
While initially seen as Surfers Paradise’s poorer cousin, Broadbeach is now an attractive tourist destination in its own right, jostling with Surfers Paradise in the popularity stakes.
There are some spectacular properties in Broadbeach – and, similar to Surfers, many of these luxury accommodation providers can be found in the skyscraper hotels that serve as the backdrop to the eponymous wide stretch of sand that gives the suburb its very fitting name.
Here are some of the best boutique hotels in Broadbeach:
LITTLE HOTELIER TOP TIP : Ensure your website is mobile-friendly. This is especially important for hotels, as guests will often look for somewhere to stay while they’re on the move or looking for a last-minute deal. Choosing a mobile-optimised website provider (such as Little Hotelier’s website builder) makes it easy from the start.
Best boutique hotels in Burleigh Heads and Coolangatta
The tranquil, almost meditative atmosphere found in Burleigh Heads and the nearby beach-town of Coolangatta stands in stark contrast to the hustle and bustle of most suburbs found around the shoreline of the Gold Coast.
Life is a little more slow-paced in “Burleigh”, as locals call it – with an intentional collective effort to appreciate the smaller things, a true Bohemian sense of community, and a bonafide love of the beach, the ocean, and the sun.
Unsurprisingly, many accommodation providers in Burleigh and Coolangatta don’t follow the skyscraper trend of their Surfers Paradise counterparts, with the structure of most hotels taking on the hacienda or beachfront motel-style format, with several small apartment blocks also seen in the area around Burleigh Beach.
One of the best boutique hotels in Burleigh Heads, if not the Gold Coast, is Boardwalk Burleigh Beach. While not a boutique hotel in the true sense of the word, Boardwalk offers boutique luxury apartment living of the highest order, and is a relaxed, chic, contemporary accommodation option in the heart of Burleigh.
Only a few minutes south of Burleigh, the beach-town of Coolangatta is home to The Pink Hotel, a newly refurbished Scandinavian-styled boutique hotel that dates back to the 1950’s. Brimming with character and unique, quirky style, this property is underpinned by an undeniably cool retro soul, and modern comforts like super king size beds and Netflix in every room. This incredibly chic boutique hotel is one of the breakout stars of Instagram, and a quality, experiential stay unlike anything else in the region.
LITTLE HOTELIER TOP TIP : Connect with niche online travel agents (OTAs). You may be listed on Booking.com and Expedia, but by connecting with additional niche OTAs, you could get far more bookings from your ideal type of guest.
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Don’t forget to read our full guide on boutique hotels and how to manage one!
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